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Nowadays, competition for all kinds of products and services is becoming tougher that is why companies are always on the lookout for ways to make their brands more memorable to their consumers. One way of achieving this goal is by making use of music branding strategies. This is done by attaching a popular song or tune to their products making it easier for people who use them to remember their particular brand. The power of music in stirring good memories in people should not be underestimated, many a struggling businesses have been rescued by innovative marketing strategies that made full use of music to endear their products and services to their consumers. One great example of music branding strategies that saved a business from complete bankruptcy is that of a popular airline whose aircraft crashed in the 1960’s. Because their marketing team was able to associate a particularly popular song to their airline, customer loyalty was maintained by this company despite the tragedy.